Eroxon
Eroxon
The U.S. launch of Eroxon presented an opportunity to design a user experience that clearly communicated its revolutionary, non-invasive approach to erectile dysfunction (ED) treatment. I focused on intuitive information delivery, addressing key user concerns around efficacy, safety, and partner engagement while ensuring a seamless, engaging journey that built confidence and drove meaningful interaction.
Client
Eroxon
ROLE
UX Lead and Design Oversight
Category
Omnichannel eCommerce Strategy
Omnichannel eCommerce Strategy
Goals
New Product Launch
Disease State Awareness
Partner Content Journeys
Product Education
New Product Launch
Disease State Awareness
Partner Content Journeys
Product Education
New Product Launch
Disease State Awareness
Partner Content Journeys
Product Education
New Product Launch
Disease State Awareness
Partner Content Journeys
Product Education
$1 MILLION
$1 MILLION
in sales the first month in market
15,000
15,000
CRM Enrollments
2.5M
2.5M
Site Visits
Key Deliverables
Key Deliverables
Business Requirement Definition
Client Immersion Session
Data Audit and Performance Analysis
Audience Information Analysis
Audit and Gap Analysis
Competitive Landscape
Audience Profile Definition
User Journey Creation
Content and Experience Strategy
KPI Identification and Definition
Sitemap and IA Creation
Creative Foundation and Design Plan
Wireframes
Designs
Accessibility Standard Creation
Build Kit and Development Support
Business Requirement Definition
Client Immersion Session
Data Audit and Performance Analysis
Audience Information Analysis
Audit and Gap Analysis
Competitive Landscape
Audience Profile Definition
User Journey Creation
Content and Experience Strategy
KPI Identification and Definition
Sitemap and IA Creation
Creative Foundation and Design Plan
Wireframes
Designs
Accessibility Standard Creation
Build Kit and Development Support
Key Deliverables
Business Requirement Definition
Client Immersion Session
Data Audit and Performance Analysis
Audience Information Analysis
Audit and Gap Analysis
Competitive Landscape
Audience Profile Definition
User Journey Creation
Content and Experience Strategy
KPI Identification and Definition
Sitemap and IA Creation
Creative Foundation and Design Plan
Wireframes
Designs
Accessibility Standard Creation
Build Kit and Development Support
Our Approach
Our Approach
I leveraged key user insights from our research partners at KRC to design an experience that addressed user concerns, sensitivities, and motivations—both for individuals with ED and their partners. The site launch prioritized intuitive navigation, structured content hubs, and guided user journeys, ensuring a seamless blend of education, reassurance, and accessibility.
Beyond the main site, I also helped oversee the design of a prelaunch landing page optimized for engagement, strategically guiding users down the sales funnel through clear interaction points, CRM signups, and tailored pathways to connect with the brand before the product even launched.
I leveraged key user insights from our research partners at KRC to design an experience that addressed user concerns, sensitivities, and motivations—both for individuals with ED and their partners. The site launch prioritized intuitive navigation, structured content hubs, and guided user journeys, ensuring a seamless blend of education, reassurance, and accessibility.
Beyond the main site, I also helped oversee the design of a prelaunch landing page optimized for engagement, strategically guiding users down the sales funnel through clear interaction points, CRM signups, and tailored pathways to connect with the brand before the product even launched.
Our Approach
I leveraged key user insights from our research partners at KRC to design an experience that addressed user concerns, sensitivities, and motivations—both for individuals with ED and their partners. The site launch prioritized intuitive navigation, structured content hubs, and guided user journeys, ensuring a seamless blend of education, reassurance, and accessibility.
Beyond the main site, I also helped oversee the design of a prelaunch landing page optimized for engagement, strategically guiding users down the sales funnel through clear interaction points, CRM signups, and tailored pathways to connect with the brand before the product even launched.
Ecosystem engagement
Ecosystem engagement
For the full site launch, I managed a design team that created an intuitive experience that guided users seamlessly through education, support, and decision-making. A streamlined information architecture ensured effortless navigation, connecting users to key insights on ED causes, symptoms, and treatment options. Interactive features engaged both users and their partners, fostering a supportive journey with clear pathways to action. Thoughtfully structured FAQs and decision-support tools enhanced usability, ensuring confidence at every step—all while optimizing the journey toward conversion.
For the full site launch, I managed a design team that created an intuitive experience that guided users seamlessly through education, support, and decision-making. A streamlined information architecture ensured effortless navigation, connecting users to key insights on ED causes, symptoms, and treatment options. Interactive features engaged both users and their partners, fostering a supportive journey with clear pathways to action. Thoughtfully structured FAQs and decision-support tools enhanced usability, ensuring confidence at every step—all while optimizing the journey toward conversion.
Ecosystem engagement
For the full site launch, I managed a design team that created an intuitive experience that guided users seamlessly through education, support, and decision-making. A streamlined information architecture ensured effortless navigation, connecting users to key insights on ED causes, symptoms, and treatment options. Interactive features engaged both users and their partners, fostering a supportive journey with clear pathways to action. Thoughtfully structured FAQs and decision-support tools enhanced usability, ensuring confidence at every step—all while optimizing the journey toward conversion.
Key features
Key features
Interactive Comparison Tool
A seamless comparison tool allows users to evaluate Eroxon alongside other ED treatments, highlighting key advantages in a clear, user-friendly format. By presenting essential information at a glance, this feature supports confident decision-making and helps users easily understand what sets Eroxon apart.
Partner-Inclusive Journeys
The site includes dedicated resources and interactive features designed to support partners of ED patients, prioritizing empathy and accessibility. Thoughtfully structured content and guided experiences encourage open communication, helping users navigate the emotional and relational aspects of ED in a way that fosters connection and understanding.
Interactive Engagement Touchpoints
Interactive elements and streamlined navigation helps guide users through product comparisons and FAQs effortlessly. By making key insights easily accessible, this experience clarifies Eroxon’s benefits over other ED products while naturally guiding users toward conversion.
Interactive Comparison Tool
A seamless comparison tool allows users to evaluate Eroxon alongside other ED treatments, highlighting key advantages in a clear, user-friendly format. By presenting essential information at a glance, this feature supports confident decision-making and helps users easily understand what sets Eroxon apart.
Partner-Inclusive Journeys
The site includes dedicated resources and interactive features designed to support partners of ED patients, prioritizing empathy and accessibility. Thoughtfully structured content and guided experiences encourage open communication, helping users navigate the emotional and relational aspects of ED in a way that fosters connection and understanding.
Interactive Engagement Touchpoints
Interactive elements and streamlined navigation helps guide users through product comparisons and FAQs effortlessly. By making key insights easily accessible, this experience clarifies Eroxon’s benefits over other ED products while naturally guiding users toward conversion.
Key features
Interactive Comparison Tool
A seamless comparison tool allows users to evaluate Eroxon alongside other ED treatments, highlighting key advantages in a clear, user-friendly format. By presenting essential information at a glance, this feature supports confident decision-making and helps users easily understand what sets Eroxon apart.
Partner-Inclusive Journeys
The site includes dedicated resources and interactive features designed to support partners of ED patients, prioritizing empathy and accessibility. Thoughtfully structured content and guided experiences encourage open communication, helping users navigate the emotional and relational aspects of ED in a way that fosters connection and understanding.
Interactive Engagement Touchpoints
Interactive elements and streamlined navigation helps guide users through product comparisons and FAQs effortlessly. By making key insights easily accessible, this experience clarifies Eroxon’s benefits over other ED products while naturally guiding users toward conversion.
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©2025 Allison Pachilis
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©2025 Allison Pachilis
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©2025 Allison Pachilis
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©2025 Allison Pachilis
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