Acadia
Acadia
For over 30 years, Acadia has been pushing boundaries in neurological care, including developing the first and only FDA-approved treatment for Parkinson’s disease psychosis. But their outdated, clinical website wasn’t keeping pace. It lacked warmth, flexibility, and global reach—falling short of connecting with patients or reflecting Acadia’s bold new brand. The challenge: create a modern, scalable site that could grow with their expanding portfolio and seamlessly adapt to new markets and international requirements.
Client
Acadia
ROLE
UX and Design Lead
Category
Website Strategy and Design
Website Strategy and Design
Goals
Patient Advocacy
Showcase Innovation and Pipeline
Community Outreach
Employee Recruitment
Patient Advocacy
Showcase Innovation and Pipeline
Community Outreach
Employee Recruitment
Patient Advocacy
Showcase Innovation and Pipeline
Community Outreach
Employee Recruitment
Patient Advocacy
Showcase Innovation and Pipeline
Community Outreach
Employee Recruitment
201%
201%
YoY Pageview Increase
75.5%
75.5%
YoY Users Increase
84%
84%
Increased Organic Impressions
Key Deliverables
Key Deliverables
Business Requirement Definition
Client Immersion Session
Audit and Gap Analysis
Audience Profile Definition
User Journey Creation
Content and Experience Strategy
Sitemap and IA Creation
Global Expansion Strategy
Creative Foundation and Design Plan
Wireframes
Designs
Accessibility Standard Creation
Build Kit and Development Support
Maintenance Support
Business Requirement Definition
Client Immersion Session
Audit and Gap Analysis
Audience Profile Definition
User Journey Creation
Content and Experience Strategy
Sitemap and IA Creation
Global Expansion Strategy
Creative Foundation and Design Plan
Wireframes
Designs
Accessibility Standard Creation
Build Kit and Development Support
Maintenance Support
Key Deliverables
Business Requirement Definition
Client Immersion Session
Audit and Gap Analysis
Audience Profile Definition
User Journey Creation
Content and Experience Strategy
Sitemap and IA Creation
Global Expansion Strategy
Creative Foundation and Design Plan
Wireframes
Designs
Accessibility Standard Creation
Build Kit and Development Support
Maintenance Support
Our Approach
Our Approach
Our team began with with stakeholder interviews and user research to uncover what patients, caregivers, and healthcare providers truly needed from the site. Competitive analysis and content audits helped to identify gaps and opportunities for a more intuitive experience. Using insights from research, our team redesigned the site architecture, streamlining user journeys to make it easy to find stories, insights, and treatment information. Prioritized clear pathways for patients and partners helped to ensure accessibility and simplicity.
Acadia’s breakthroughs were brought to life through interactive features, video spotlights, and patient stories—delivering warmth without losing clinical credibility. A well thought out, modular design system allows the site to scale easily as Acadia grows, including adapting to global markets and regional requirements.
This culminates in a dynamic, user-focused platform that not only reflects Acadia’s innovation but also connects with the people they serve.
Our team began with with stakeholder interviews and user research to uncover what patients, caregivers, and healthcare providers truly needed from the site. Competitive analysis and content audits helped to identify gaps and opportunities for a more intuitive experience. Using insights from research, our team redesigned the site architecture, streamlining user journeys to make it easy to find stories, insights, and treatment information. Prioritized clear pathways for patients and partners helped to ensure accessibility and simplicity.
Acadia’s breakthroughs were brought to life through interactive features, video spotlights, and patient stories—delivering warmth without losing clinical credibility. A well thought out, modular design system allows the site to scale easily as Acadia grows, including adapting to global markets and regional requirements.
This culminates in a dynamic, user-focused platform that not only reflects Acadia’s innovation but also connects with the people they serve.
Our Approach
Our team began with with stakeholder interviews and user research to uncover what patients, caregivers, and healthcare providers truly needed from the site. Competitive analysis and content audits helped to identify gaps and opportunities for a more intuitive experience. Using insights from research, our team redesigned the site architecture, streamlining user journeys to make it easy to find stories, insights, and treatment information. Prioritized clear pathways for patients and partners helped to ensure accessibility and simplicity.
Acadia’s breakthroughs were brought to life through interactive features, video spotlights, and patient stories—delivering warmth without losing clinical credibility. A well thought out, modular design system allows the site to scale easily as Acadia grows, including adapting to global markets and regional requirements.
This culminates in a dynamic, user-focused platform that not only reflects Acadia’s innovation but also connects with the people they serve.
Global Expansion
Global Expansion
As Acadia expanded into new markets, my team partnered closely with their medical, legal, and regulatory teams worldwide—building on a strong post-launch relationship and driving new workstreams.
We navigated complex regional regulations with a multi-tiered approach tailored to each country’s unique requirements—anticipating challenges and ensuring seamless market entry—all while maintaining a 100% accessibility score. By aligning local compliance needs with user-centric design, we ensured that every market received a website experience that felt intuitive, accessible, and fully compliant—without losing the heart of Acadia’s brand.
This thoughtful, scalable approach positioned Acadia for global success while maintaining a seamless user experience across every region.
As Acadia expanded into new markets, my team partnered closely with their medical, legal, and regulatory teams worldwide—building on a strong post-launch relationship and driving new workstreams.
We navigated complex regional regulations with a multi-tiered approach tailored to each country’s unique requirements—anticipating challenges and ensuring seamless market entry—all while maintaining a 100% accessibility score. By aligning local compliance needs with user-centric design, we ensured that every market received a website experience that felt intuitive, accessible, and fully compliant—without losing the heart of Acadia’s brand.
This thoughtful, scalable approach positioned Acadia for global success while maintaining a seamless user experience across every region.
Global Expansion
As Acadia expanded into new markets, my team partnered closely with their medical, legal, and regulatory teams worldwide—building on a strong post-launch relationship and driving new workstreams.
We navigated complex regional regulations with a multi-tiered approach tailored to each country’s unique requirements—anticipating challenges and ensuring seamless market entry—all while maintaining a 100% accessibility score. By aligning local compliance needs with user-centric design, we ensured that every market received a website experience that felt intuitive, accessible, and fully compliant—without losing the heart of Acadia’s brand.
This thoughtful, scalable approach positioned Acadia for global success while maintaining a seamless user experience across every region.
Key Features
Key Features
Interactive Product Pipeline
The new filterable pipeline quickly visualize the progress Acadia is making globally. Users can view snackable cards that link to more information and resources, creating a consistent hub for users to engage with and understand bitesized pieces of information, well, giving them access to the more technical larger picture.
Insights and Stories Hub
A bespoke, curated section of the website that brings to life Acadia's thought leadership, research and development, patient stories, and innovation into a rich editorial experience.
Curated Navigation
As the site evolved, my team identify the need for a much more curated, compartmentalized navigation to help users orient and wayfind content that matters most to them. We used data and analytics to continue to refine the navigation based on actual Acadia user behaviors, making the site that much more user-centric and intuitive to navigate.
Interactive Product Pipeline
The new filterable pipeline quickly visualize the progress Acadia is making globally. Users can view snackable cards that link to more information and resources, creating a consistent hub for users to engage with and understand bitesized pieces of information, well, giving them access to the more technical larger picture.
Insights and Stories Hub
A bespoke, curated section of the website that brings to life Acadia's thought leadership, research and development, patient stories, and innovation into a rich editorial experience.
Curated Navigation
As the site evolved, my team identify the need for a much more curated, compartmentalized navigation to help users orient and wayfind content that matters most to them. We used data and analytics to continue to refine the navigation based on actual Acadia user behaviors, making the site that much more user-centric and intuitive to navigate.
Key Features
Interactive Product Pipeline
The new filterable pipeline quickly visualize the progress Acadia is making globally. Users can view snackable cards that link to more information and resources, creating a consistent hub for users to engage with and understand bitesized pieces of information, well, giving them access to the more technical larger picture.
Insights and Stories Hub
A bespoke, curated section of the website that brings to life Acadia's thought leadership, research and development, patient stories, and innovation into a rich editorial experience.
Curated Navigation
As the site evolved, my team identify the need for a much more curated, compartmentalized navigation to help users orient and wayfind content that matters most to them. We used data and analytics to continue to refine the navigation based on actual Acadia user behaviors, making the site that much more user-centric and intuitive to navigate.
More Works More Works
More Works More Works
©2025 Allison Pachilis
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©2025 Allison Pachilis
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©2025 Allison Pachilis
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©2025 Allison Pachilis
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