Nicorette
Nicorette
In tandem with leadership from our Content team, I transformed Nicorette’s MyQuit program from a fragmented, outdated platform into a modern, user-centered ecosystem. Through a full audit of content and touchpoints, I streamlined experiences, introduced personalized tools, and unified everything under a fresh visual identity—delivering a smarter, more supportive quit journey for today’s users.
Client
Nicorette
ROLE
UX Lead and Design Oversight
Category
Brand Integration and Strategy
Brand Integration and Strategy
Goals
Omnichannel Integration
Category Awareness
Program Education
Multi-User Engagement
Omnichannel Integration
Category Awareness
Program Education
Multi-User Engagement
Omnichannel Integration
Category Awareness
Program Education
Multi-User Engagement
Omnichannel Integration
Category Awareness
Program Education
Multi-User Engagement
Key Deliverables
Key Deliverables
KPI Identification and Definition
Quit.com Discovery and Analysis
SWOT Analysis
Competitive Landscape Analysis
App Evaluation and Harvey Chart Analysis
Nicorette.com Evaluation and Integration Plan
Audience Profile Definition
User Journey Creation
Content and Experience Framework, Vision, and Strategy
Prioritization and Execution Roadmap
Ecosystem Pillar Definition
Nicorette.com Sitemap and IA Adjustments
Creative Foundation and Design Plan
Wireframes
Designs
Accessibility Standard Creation
Build Kit and Development Support
KPI Identification and Definition
Quit.com Discovery and Analysis
SWOT Analysis
Competitive Landscape Analysis
App Evaluation and Harvey Chart Analysis
Nicorette.com Evaluation and Integration Plan
Audience Profile Definition
User Journey Creation
Content and Experience Framework, Vision, and Strategy
Prioritization and Execution Roadmap
Ecosystem Pillar Definition
Nicorette.com Sitemap and IA Adjustments
Creative Foundation and Design Plan
Wireframes
Designs
Accessibility Standard Creation
Build Kit and Development Support
Key Deliverables
KPI Identification and Definition
Quit.com Discovery and Analysis
SWOT Analysis
Competitive Landscape Analysis
App Evaluation and Harvey Chart Analysis
Nicorette.com Evaluation and Integration Plan
Audience Profile Definition
User Journey Creation
Content and Experience Framework, Vision, and Strategy
Prioritization and Execution Roadmap
Ecosystem Pillar Definition
Nicorette.com Sitemap and IA Adjustments
Creative Foundation and Design Plan
Wireframes
Designs
Accessibility Standard Creation
Build Kit and Development Support
Our Approach
Our Approach
I reimagined Nicorette’s MyQuit program with a user-centered approach—transforming a fragmented experience into a seamless, supportive journey for quitters.
I mapped the existing digital ecosystem, uncovering pain points like overlapping tools, confusing navigation, and disjointed user flows. Using insights from our audit, we aligned tools and content to user needs—introducing progress tracking, behavioral support, and gamification to keep users motivated.
I integrated content and streamlined pathways with a clear, modular structure—prioritizing intuitive navigation and ensuring content met users where they were in their quit journey. To add the cherry to the top, a new, unified design system brought clarity and consistency across platforms—supporting both scalability and brand cohesion.
The result: a seamless, omnichannel experience designed to empower quitters and keep them engaged every step of the way.
I reimagined Nicorette’s MyQuit program with a user-centered approach—transforming a fragmented experience into a seamless, supportive journey for quitters.
I mapped the existing digital ecosystem, uncovering pain points like overlapping tools, confusing navigation, and disjointed user flows. Using insights from our audit, we aligned tools and content to user needs—introducing progress tracking, behavioral support, and gamification to keep users motivated.
I integrated content and streamlined pathways with a clear, modular structure—prioritizing intuitive navigation and ensuring content met users where they were in their quit journey. To add the cherry to the top, a new, unified design system brought clarity and consistency across platforms—supporting both scalability and brand cohesion.
The result: a seamless, omnichannel experience designed to empower quitters and keep them engaged every step of the way.
Our Approach
I reimagined Nicorette’s MyQuit program with a user-centered approach—transforming a fragmented experience into a seamless, supportive journey for quitters.
I mapped the existing digital ecosystem, uncovering pain points like overlapping tools, confusing navigation, and disjointed user flows. Using insights from our audit, we aligned tools and content to user needs—introducing progress tracking, behavioral support, and gamification to keep users motivated.
I integrated content and streamlined pathways with a clear, modular structure—prioritizing intuitive navigation and ensuring content met users where they were in their quit journey. To add the cherry to the top, a new, unified design system brought clarity and consistency across platforms—supporting both scalability and brand cohesion.
The result: a seamless, omnichannel experience designed to empower quitters and keep them engaged every step of the way.
A Multi-Phased Approach
A Multi-Phased Approach
Development limitations meant we couldn’t launch every feature from day one—so we partnered with the client and development teams to craft a multi-phased approach that prioritized user needs without compromising the experience. By carefully sequencing feature rollouts, we ensured that every release delivered meaningful, connected touchpoints with no gaps in functionality. Each phase was designed to feel complete on its own, while seamlessly building toward the full, omnichannel MyQuit experience.
Development limitations meant we couldn’t launch every feature from day one—so we partnered with the client and development teams to craft a multi-phased approach that prioritized user needs without compromising the experience. By carefully sequencing feature rollouts, we ensured that every release delivered meaningful, connected touchpoints with no gaps in functionality. Each phase was designed to feel complete on its own, while seamlessly building toward the full, omnichannel MyQuit experience.
A Multi-Phased Approach
Development limitations meant we couldn’t launch every feature from day one—so we partnered with the client and development teams to craft a multi-phased approach that prioritized user needs without compromising the experience. By carefully sequencing feature rollouts, we ensured that every release delivered meaningful, connected touchpoints with no gaps in functionality. Each phase was designed to feel complete on its own, while seamlessly building toward the full, omnichannel MyQuit experience.
Key Implementations
Key Implementations
Integration into Nicorette.com
As FDA standards were adjusted, I quickly determined that the quit.com microsite, content, and logged in experience needed to be incorporated into the nicorette.com site. This absorption created one comprehensive, streamlined experience for both cessation support AND product purchase.
Journey States for all States of Smoking Cessation
A smoker's journey to quit is never linear—I made sure to identify, evaluate, and incorporate content and features for all states of a user's journey from ready to quit, not quite ready, and even relapse journeys on platforms that made the most sense for our audience demographics and needs.
Streamlined Platforms and Content
By identifying redundancies and gaps across platforms, content, and experiences, I aligned key features to the platforms that mattered most to users—delivering the right support, in the right place, at the right time. I streamlined overlapping tools, optimized content placement, and ensured each platform played a distinct role in the quit journey. This created a cohesive, intuitive ecosystem where every touchpoint is purposeful, connected, and designed to move users forward.
Integration into Nicorette.com
As FDA standards were adjusted, I quickly determined that the quit.com microsite, content, and logged in experience needed to be incorporated into the nicorette.com site. This absorption created one comprehensive, streamlined experience for both cessation support AND product purchase.
Journey States for all States of Smoking Cessation
A smoker's journey to quit is never linear—I made sure to identify, evaluate, and incorporate content and features for all states of a user's journey from ready to quit, not quite ready, and even relapse journeys on platforms that made the most sense for our audience demographics and needs.
Streamlined Platforms and Content
By identifying redundancies and gaps across platforms, content, and experiences, I aligned key features to the platforms that mattered most to users—delivering the right support, in the right place, at the right time. I streamlined overlapping tools, optimized content placement, and ensured each platform played a distinct role in the quit journey. This created a cohesive, intuitive ecosystem where every touchpoint is purposeful, connected, and designed to move users forward.
Key Implementations
Integration into Nicorette.com
As FDA standards were adjusted, I quickly determined that the quit.com microsite, content, and logged in experience needed to be incorporated into the nicorette.com site. This absorption created one comprehensive, streamlined experience for both cessation support AND product purchase.
Journey States for all States of Smoking Cessation
A smoker's journey to quit is never linear—I made sure to identify, evaluate, and incorporate content and features for all states of a user's journey from ready to quit, not quite ready, and even relapse journeys on platforms that made the most sense for our audience demographics and needs.
Streamlined Platforms and Content
By identifying redundancies and gaps across platforms, content, and experiences, I aligned key features to the platforms that mattered most to users—delivering the right support, in the right place, at the right time. I streamlined overlapping tools, optimized content placement, and ensured each platform played a distinct role in the quit journey. This created a cohesive, intuitive ecosystem where every touchpoint is purposeful, connected, and designed to move users forward.
More Works More Works
More Works More Works
©2025 Allison Pachilis
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©2025 Allison Pachilis
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©2025 Allison Pachilis
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©2025 Allison Pachilis
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